Henlow!
I'm Huiling, but I usually go by Hui.
With a diploma in Apparel Design and Merchandising from Temasek Polytechnic, I am driven by a passion for creativity, learning, and growth. I embrace every opportunity eagerly to develop new skills, take on challenges, and make a significant impact.
That's me! :>
↓ Here's my works ↓
Lark and Peony
In addition to handling retail operations, stock management, online order fulfilment, and e-commerce website, I was also responsible for curating and creating content for Lark and Peony’s Instagram. Below are examples of the Instagram feed.
Photoshoot - Loverboy
Styled and Assisted in two Conceptual Photoshoot for a Local Artist
Collaborated with a local artist to bring two photoshoot concept to life by providing creative direction, selecting styling elements, and ensuring each detail was executed seamlessly to align with their artistic vision.
The Loverboy concept has Art surrounded by scattered rose petals. The books, flowers, and polaroid pictures adds layers of sentimentalism, evoking memories of a time when love was simple, pure, and full of youthful excitement—reminding one back to the days of innocent romance and fleeting moments.
Photoshoot - Red Leather
Styled and Assisted in two Conceptual Photoshoot for a Local Artist
The Red Leather concept shows raw passionate feelings, with Art wearing a sleek leather jacket, holding an electric guitar in the midst of striking red lights. His unkempt look and sad expression express heartbreak and defiance, with a smoky atmosphere deepening the moody, cinematic feel, capturing the depths of pain and loss.
SABRINAGOH
Internship under SABRINAGOH
Apart from managing the e-commerce website by uploading products and ensuring stock accuracy across both online and retail stores, I took on the role of managing the brand’s aesthetics on Instagram. My responsibilities included editing photos, curating and posting Instagram Stories, and ensuring a cohesive and visually appealing feed that aligned with the brand.
Instagram stories that I have worked on
(Click onto the photos for a closer look!)
I had to come out with a few different edits styling SABRINAGOH's products as an "outfit of the day" concept. Here are some of the edits I've done to showcase how consumers can style her products in various ways, from work wear to casual wear.
(Click on the photos and video to visit the Instagram page.)
I created a reel campaign series highlighting SABRINAGOH’s team, showcasing each member’s role and contributions to the company. Through engaging visuals and storytelling, the series aimed to provide insight into the people behind the brand.
(Click on the videos to visit the Instagram page.)
I assisted in the launch of SABRINAGOH’s newest collection, Biophilia, taking on multiple roles to support the team. This included setting up shoot locations for both indoor and outdoor sessions, steaming garments, and helping models with outfit changes. I also managed the schedule to ensure everything ran smoothly and efficiently. At the same time, I captured additional behind-the-scenes content for Instagram.
(Click on the photos and video to visit the Instagram page.)
I would frequently do product shoots, carefully editing photos to ensure colour accuracy and create engaging content for Instagram. Additionally, I crafted captions to ensure they aligned with the brand's voice. Beyond photography, I also edited videos to showcase SABRINAGOH'S diverse range of products. Here are some of the posts I have worked on.
FYP - AEON
Final Year Project (FYP) in Temasek Polytechnic
For my FYP, the brief required us to address challenges within the fashion industry.
The fashion industry's significant environmental impact has made sustainability a crucial factor in many's purchasing decisions. However, the industry's slow progress in adopting sustainable practices highlights the need for more eco-conscious options in streetwear. Hence, I chose to focus on sustainability and the environmental impact of the streetwear industry.
Introducing AEON, a sustainable genderless streetwear brand that challenges industry norms, bringing fresh enthusiasm to the streetwear community.
(Click here to view the slides for further explanation and understanding!)
Campaign Video
Photoshoot and Merchandise
Website mock up and Store layout
Photoshoot - Love at First Sight
This concept is about a stranger falling in love with another with a single gaze. It's a fantasy where both strangers spend their whole life together and celebrates their first moments together.
However, a dream is just a dream.
P.S. Click into the photo to read the description of the story!
Software used - Photoshop, Lightroom
Photoshoot - Boss B.
This concept is about fighting the stigma of feminism. It challenges the idea of women needing to be 'pure, wear a dress and look pretty'.
Software used - Photoshop, Lightroom
Brand - PERITHYST
The module required us to come out with our own womenswear brand. I decided to focus on sustainability, longevity and comfort, hence creating PERITHYST.
PERITHYST is dedicated to creating timeless essentials that offer ultimate comfort for everyday activities. Designed with versatility in mind, the pieces ensure effortless ease while maintaining a refined aesthetic. We prioritise high-quality fabrics, premium materials, and expert craftsmanship to enhance durability, ensuring that every garment stands the test of time.
(Click here to view the slides for further explanation and understanding!)
Merchandise List
Promotion Methods
Store Layout
Brand - La Liberte
The module required us to come up with a womenswear brand and showcase how the website would look like. Hence, I decided to work on a brand that is all about empowering women and fighting the stigma of success in women's life.
(Click here to view the slides for further explanation and understanding!)
Branding Deck
Website Mockup